ImLife Coach & Professional Coach Katherine Ashmore, a red-haired woman with hazel eyes & red lipstick, sitting in a teal coloured velvet chair, head balanced on hand with one elbow resting on knee, wearing a white shirt looking direct at the camera

About

I have always been curious about what drives people. Not just the mindset but the beliefs and values that shape every decision, every reaction, every room you walk into.

With over thirty years across strategic advertising (integrated, agency-side), clinical practice, board-level leadership and entrepreneurship, I bring a cross-industry perspective and a grounded, direct approach. I am a certified transformative coach, accredited by Animas, EMCC and ICF. London-based, I work with clients across the UK and internationally.

I work with leaders, founders and senior professionals at the point where pressure, transition or complexity has started to blur direction, decisions or identity. The work is about getting clear again — about what you think, what you value and what you want to do with both.

My work goes beyond mindset alone. It is about the beliefs and values that influence decisions and actions, and how bringing those into focus changes the quality of everything that follows. Alongside one-to-one coaching, I deliver talks, workshops and keynotes for organisations and leadership communities. I am also the host of The Mindset Exchange podcast, the creator of The Unblur® and The Confidence Accelerator® programme.

If you would like to explore whether we would be a good fit, a discovery consultation is the place to start. It is a relaxed, unhurried conversation with no obligation.

Other Things About Me

• I’m equally happy in hiking boots or heels.
• I worked strategically in major advertising agencies worldwide for a decade.
• I love strong espresso.
• I also love design and the arts.
• I laugh often, usually at myself and am a confident introvert.
• During the pandemic, I created a free online community of over 400 entrepreneurs and clinicians, whom I coached and mentored for two and a half years. It was a privilege.
• I worked as a healthcare professional in the NHS for many years before going private and setting up my own clinic.
• I am driven and energised by what I do - it’s more than a job for me.
• I value integrity above almost everything else.
• I love Italy: the regions, the food, the wine - I could go on.
• My greatest joy, apart from my child, is seeing someone realise they have far more to bring than they thought and watching them bring it.

Now that you know a bit about me, I’d love to hear more about you.

My Services

If you would like to know more about how we could work together, the Services and Fees page covers everything in detail.