The Unblur Coach
for Leaders & Founders
KATHERINE ASHMORE
The blur is what happens when pressure, responsibility or transition makes it hard to think clearly, decide confidently or trust your next move or direction.
What would be possible if you could unblur?
I help leaders and founders think clearly, decide with confidence and show up at their best in life and in business, especially when responsibility increases or the pace of change accelerates.
People usually come to me because they’ve built something meaningful. They’re experienced, trusted and used to making decisions. Yet at certain points, direction can feel blurred. You might be progressing into something bigger, juggling more than usual, having occasional self-doubt, or sensing that how you’re operating no longer quite reflects who you are now.
Together, we take time to reconnect with what makes you you, your strengths, values and internal authority, and refine how you think, choose and act so your success feels deliberate rather than reactive.
The result is clearer direction, stronger intention and a focused way of moving forward.
I work alongside you with integrity, perspective and genuine support. I'm London-based and work with clients across the UK and internationally.
Ways to Work Together
Each of my clients has different challenges and ambitions, which is why my work is tailored to where you are and what you're navigating right now.
From our first conversation, the focus is practical and personalised. You’ll start to notice progress and a shift in how you approach decisions, challenges and the moments that matter, with space between sessions to apply what we explore.
Understanding Your Challenges
Coaching begins with a complimentary discovery consultation of up to two hours.
It’s a relaxed conversation to explore what’s on your mind, see if we’re the right fit, and give you space to ask questions.
I bring a perspective shaped by three decades across integrated advertising, clinical practice, board-level leadership and entrepreneurship, alongside my training as a certified transformative coach. That mix allows me to meet you where you are and tailor the approach to your goals, challenges, and pace.
From there, we work together to bring clarity to your vision, address what’s in the way, harness your strengths, and build progress on your terms.
Services
I support leaders, founders and senior professionals who want to feel clearer, more confident and more in command of how they show up. I work through 1–1 coaching programmes, focused sessions like The Unblur Intensive, and my programme, The Confidence Accelerator®. I also deliver workshops, keynotes and talks for companies and communities who want fresh thinking and practical tools, with honesty and real-world insight.,
Podcast
I host a podcast called The Mindset Exchange - conversations that help you think more clearly, lead more deliberately and live more intentionally. I'm joined by guests, and we speak openly about the mindsets and approaches that shape how we work, lead and live, with practical takeaways you can use straight away. Episodes are published periodically.
Please subscribe if you’d like to know when the next one arrives.
Real Results
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“Working with Katherine has been a game-changer. I sought her coaching to gain clarity, confidence, and a stronger mindset in leadership and decision-making. From day one, Katherine challenged my perspectives, provided powerful mindset tools, and helped me take action with purpose. Her thorough approach and deep insights have had a lasting impact, both professionally and personally. If you’re looking for a professional coach who truly empowers you to unlock your potential, I strongly recommend Katherine."
Mario Joao
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“Katherine has been truly transformative. Her insights, empathy, and guidance have helped me navigate personal and professional challenges with much greater clarity and confidence. She has a unique ability to help you see the bigger picture, provide fresh perspectives, and think outside the box. I also value how she spaces out her sessions; they are perfectly timed, allowing room for progress to unfold and for me to apply next steps, action and change amid a busy life. Katherine is very professional, calming, and has a great sense of humour – I’ve had some great laughs with her, too! I would highly recommend Katherine to anyone looking to make positive changes in their life."
Cristina Rey de Viñas Harras
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“I felt I had really lost my mojo at work and in various aspects of life and, having chatted to Katherine previously, I looked at her website and felt she could be what I needed to get back on track. We had an initial consultation to see if we would work well together and I felt she really understood what I needed - even if I wasn’t sure! The first three sessions went in a totally different direction to what I thought I wanted to talk about and I realised that there were a lot of things going on in my life which were weighing me down and affecting how effectively I was working. Once we had talked about how I could handle these better, my mindset had a definite shift and I realised I was feeling lighter and more able to enjoy my work again. All the blocks I had mentally put in my way had moved and I was keen to be at my desk every morning. I can 100% put all this down to my sessions with Katherine – seeing a different way of looking and dealing with things that hadn’t even crossed my mind before we started. Thank you, Katherine."
Pippa Duncan
FAQs
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What makes this different is the mix: strong coaching skill, plus lived experience in high-pressure environments, across advertising, healthcare, leadership, and entrepreneurship over three decades. Sessions are thoughtful, focused, and practical. Expect directness with warmth and support. You’ll leave with clarity and next steps, and you’ll have a place to check your thinking between sessions when you need it.
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You can expect a change from the very first session, often in how you’re seeing the situation and what you do next. Some people describe that as a lightbulb moment, others as simply feeling clearer and lighter.
Lasting change doesn’t happen overnight. It comes from consistency and the choices you make after each session. Over time, deeper clarity, stronger decision-making, and renewed confidence build through the personal work you’re willing to do.
My role is to create the thinking space, direction, and structure. Your results depend on how you apply it.
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Both. We work with the whole picture, because life and work tend to impact how you show up. You’ll come away with clearer thinking, better decisions, and a way forward that feels doable.
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There are a few ways: The Unblur Intensive (a focused 90-minute reset), 1–2–1 coaching over time, and my signature programme The Confidence Accelerator®. I also deliver keynotes and talks, and run masterminds and bespoke programmes for teams, companies, and communities. If you’re not sure what fits, the discovery call is the simplest place to start.